Project Overview: Post-It was celebrating its 40th anniversary with special-edition sets of era-themed Post-It colors. My team was tasked with ideating a custom display advertising execution to highlight their marketing campaign. I collaborated with a project manager and copywriter on the themes and verbiage, and my role was to design and develop a quiz that communicated the retro theme of the various eras the Post-It colors were celebrating. This custom quiz drove users to music stations based on their Pandora choices. The design-build was executed across four advertising units, including a custom off-platform responsive website.
My role - Concept, Design & Development
Client: 3M
Scope: Advertising Campaign on Pandora and Website, UX/UI, Visual Design & Front-end Development
Tools: Photoshop, Illustrator, HTML, CSS, JavaScript
