Fast Twitch
Role: Visual Designer and Developer
Application: Animated Display Advertisement
At the beginning of this project, the client provided brand assets and an animated video sample featuring their Fast Twitch sports drink. However, they did not have any examples of the Fast Twitch brand as an ad unit built with HTML, CSS, and JavaScript. My responsibilities for this project were designing a new storyboard, presenting prototypes, iterating on designs based on client feedback, coding the ad unit, testing, debugging, and delivering the final product to be launched on Pandora.
After reviewing the clients' assets and video samples, I designed a new storyboard that included the shapes, colors, typography, product images, and tagline the client provided. I carefully matched the established brand look, feel, and fast-moving animation style. To build a successful design, I also had to account for the technical limitations of an abridged ad length and a limited file weight on the Pandora App.
Deadpool
Role: Visual Designer and Developer
Application: Animated Display Advertisement
As the Visual Design Lead, I collaborated closely with the project manager and an entertainment client to create an engaging ad takeover for Pandora. I spearheaded the creative process, meeting with the client to discuss key art concepts, and worked closely with my team to brainstorm and develop innovative animation ideas. Through iterative design based on feedback from both the client and creative directors, I refined the visual approach to meet the client’s vision. Once approved, I implemented the final design into an interactive ad unit using HTML, CSS, and JavaScript. I thoroughly tested, debugged, and successfully launched the unit for an all-day takeover on Pandora, enhancing brand engagement for the client.