Audio Is Magic
Role: Lead Designer
Application: CES Marketing Presentation
Deliverables: Visual Identity: Logo, Style Guide, Wall Graphics, Pins, Cue Cards, Takeaways, Landing Page
‘‘Audio is Magic’ is a traveling presentation experience presented by SiriusXM Media’s in-house award-winning agency - Studio Resonate. The presentation is a multisensory experience that reveals the secrets behind the magic of audio. My role in this project was to lead the design of a compelling visual identity for the debut presentation at CES 2024 and Cannes. I created this visual identity by working closely with the creative directors, project managers, and the marketing design team. I designed the logo, created a style guide and layouts for wall graphics at the event, and designed essential takeaway items like pins and digital documents. I supported the design and layout of all presentation materials. This presentation received 86 requests for booking after the initial kick-off and an overwhelmingly positive sentiment among over 700 attendees. The project was the 2025 AVA Digital Awards Platinum Winner. You can listen to a preview of the presentation here>
The responsive landing page is animated on scroll with GSAP.